• Sign2Act

20+ Fashion Rental Services in Europe

Updated: Feb 25

Written by Ines Karu-Salo, Sign2Act. First published at Medium.

It's just shameful that some consumers treat the lowest-priced garments as disposable. However, it also seems that people are starting to understand there is no need to own all kinds of garments and why it's essential to help the environment*. TheadUp states that resale sector is expected to grow as there are growing amount of consumers who understand that thrifting and second-hand renting is the key for circular fashion.


Image: ONLOAN.CO


The latest Resale Report by ThreadUp has reported that ‘70% of women did buy or were open to shopping secondhand in 2019’, compared to 64% in 2018.

The circular economy is believed to be much better system as it helps to extend the life of our apparel and helps moving towards a sustainable economy. It’s much more sustainable to rent, not buy new garments every month. Explore the following list of online clothing rental services that I have created to help you with the search:

Clothing Rentals in Europe:

BIEBY — Baby clothing rental service (NL) BUNDLEE — Baby clothing rental (UK) BY ROTATION — Fashion rental app (UK) CHEEKY CHERUB - Pre-loved luxury items for kids (UK) CIRCOS — Kids & maternity clothing rental subscription service (NE) COCOON — Bags rental subscription service(UK) DRESSCODED — Buy & rent occasionwear (DE) DROPKID — Skiwear rental service (DE) ENDLESS WARDROBE — Buy & rent women's fashion (UK) FIND RENT WEAR — Womenswear rental service (UK) GIRL MEETS DRESS — Dress rental service (UK) HULAALOOP — Baby clothing rental (NL)  HURR COLLECTIVE — Designer clothing and bags rental (UK) YAGA - Second hand marketplace (EE) MOSSBROSHIRE — Men's black tie suit & tuxedo hire (UK) MYONBELLE — Women's occasionwear rental service (DE) MY WARDROBE HQ — Buy & rent luxury designer fashion (UK) ONLOAN — Designer clothing rental subscription service (UK) ROTARO — Rent the latest designer clothing & bags (UK) SKFK Circular Closet — Rent clothing styled by professionals (ES) SPINNING CLOSET — Womenswear clothing rental service (NE) THE DEVOUT — Womens- & menswear clothing rental subscription service (UK) THE LITTLE RENTAL COMPANY — Organic baby clothing rental (UK)

*The textiles industry accounts for significant greenhouse gas emissions and if it continues on its current path, by 2050, it could use more than 26% of the carbon budget associated with a 2°C pathway. Moving away from the current linear and wasteful textiles system is therefore crucial to keeping within reach the 2°C average global warming limit (Ellen MacArthur Foundation, 2017). Through the practice of reusing, sharing and renting we can move towards a sustainable economy that has the potential to reduce waste and increase the lifespan of garments, but in order to be successful, we desperately need a systemic change in business practices and consumer behaviour.


Wish to chat, recommend a brand or retailer? Let's connect via social media, @ineskarusalo or email.