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183 Million Pieces of Children’s Clothing Is Discarded in the UK Every Year

Updated: Nov 8, 2022

Written by Victoria Bell. Drapers.

The kidswear recommerce market is having a moment. Awareness is growing quickly, spurred by demand for more sustainable options for consuming children’s clothing – which is quickly outgrown – together with a desire to find affordable, yet high-quality items. And as behaviours change, retailers are looking to cash in.

"Childrenswear rental and resale is fast growing, and high street retailers are taking note."

An estimated 183 million pieces of outgrown children’s clothing go into landfill in the UK every year, a study by Dotte, in partnership with market research firm Opinium, has found. Environmental charity Hubbub estimates that a third of parents have thrown baby clothes in the bin because they needed the space or did not know what else to do with them.

Alice Duggan, Head of M&S kidswear, says: “Preloved selling is a growing market and, through joining the Dotte resale collective, we’re looking forward to learning more from an agile start-up and supporting the circular economy." Dotte will offer customers who sell outgrown M&S kidswear a £5 voucher for their next £25 online shop.

Read the full article from Drapers.


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