ines@sign2act.euSince 2005
Entrepreneur
Hands-on business and product development, innovation and angel investment. Entrepreneurial by nature, Ines has been turning ideas into mission-led businesses since the age of 19.
Since 2003
Purpose-Driven Impact
Sign2Act is the umbrella firm and portfolio of Ines Karu-Salo — entrepreneur, creative, angel investor, advisor and sustainability advocate — bringing together her purpose-led ventures, investments and a growing community focused on creating meaningful impact.
With experience spanning wellness, entertainment, retail, design, technology and marketing, Ines builds, backs and supports businesses and people while experimenting with and using AI to reshape creativity, content and storytelling.
Sign2Act is where Ines's ideas meet action — and where collaboration begins.
Main expertise
Since 2005
Marketer
Brand building, creative direction, storytelling and events. With extensive international marketing experience, Ines transforms firms into distinctive brands that connect, engage and inspire action.
Since 2003
Performer
Mindful movement, speaking, performing and producing. A former oriental and Polynesian dance master teacher, TV and events host, Ines believes a sustainable life begins with a healthy body and mind.
LIST OF INES'S VENTURES & ANGEL INVESTMENTS:
- InesDanceWellness & Performing Arts
- MOTHERCARE (Baltics)All Parenting Goods Under One Roof
- KiRiVOOSustainable Lifestyle Brand
- Fermi EnergiaGreen Nuclear Energy in Estonia
- The Rewear CompanyKidswear Rental & Resale Marketplace
Who's behind it
Ines
Karu-Salo
Ines Karu-Salo is a purpose-driven serial entrepreneur, creative mind and sustainability advocate with over 20 years of experience building businesses and communities across entertainment and retail.
A formerly well-known oriental dance artist and TV personality in Estonia, Ines became a five-time founder behind ventures including InesDance, Mothercare Baltics, KiRiVOO and The Rewear Company. Currently based in London, she combines creativity, technology and entrepreneurship to make a difference.
She was named one of Sublime Magazine’s “Top 6 Sustainable Entrepreneurs 2025”, with her ventures receiving multiple awards and international recognition.
Ines is driven by a desire to improve people’s quality of life and connect with others. Today, she channels that passion into movement and action to inspire positive change.
Sustainable lifestyle and greater life satisfaction can lead to sustainable happiness that is interconnected with other people, other species, and the natural environment.
WHAT DRIVES ME
I’m an analytical creative who loves working with others to develop influential ideas, tell meaningful stories, bring new concepts to life and drive positive change — combining entrepreneurial experience, creativity and emerging technology.
CONSULTING
01 — Business & Brand Consultancy
Strategic support for building with purpose — combining business development, positioning, innovation and sustainability.
WRITING & PRODUCING
02 — AI Media Production
From ideas to execution for photo- and videography. AI-powered content for e-commerce and storytelling.
LEADING
03 — Project Management
Hands-on leadership — bringing together strategy, creativity, technology and the right people to turn ambitious ideas into reality.