ines@sign2act.euSince 2005
Entrepreneurship
Business and product development, innovation and investment. Entrepreneurial by nature, Ines has been turning ideas into businesses since the age of 19.
Tallinn, Estonia — since 2012
Purpose-Driven Impact
Sign2Act is the umbrella firm and portfolio of Ines Karu-Salo — entrepreneur, creative, angel investor and sustainability advocate — bringing together ventures and products designed to create meaningful impact.
With experience spanning wellness, entertainment, retail, design and marketing, Ines builds, backs and supports purpose-led businesses while exploring how AI can reshape creativity, content and storytelling.
Sign2Act is where Ines's ideas meet action — and where collaboration begins.
Main expertise
Since 2005
Marketing
Brand building, creative direction, content and storytelling. With extensive marketing experience, Ines turns ideas into distinctive brands and stories that connect, engage and inspire action.
Since 2004
Movement
Mindful movement, wellbeing, performing and speaking. A former oriental and Polynesian dance teacher, TV and events host, Ines believes a sustainable life begins with a healthy body and mind.
Where the money goes
- KiRiVOOSustainable clothing and jewellery
- Fermi EnergiaClean energy
Who's behind it
Ines
Karu-Salo
Ines has taught belly dance since 2004, first in Estonia and now in London, and has advocated for sustainable fashion since 2012. She founded Sign2Act to turn that advocacy into an investment practice — one that backs the people doing the work.
Sustainable lifestyle and greater life satisfaction can lead to sustainable happiness that is interconnected with other people, other species, and the natural environment.