Since 2012
Advocacy
Writing, film and a directory of brands worth the money — published to make the better choice the obvious one rather than the worthy one.
Tallinn, Estonia — since 2012
Planet over profit
Sign2Act is Ines Karu-Salo's advocacy and investment practice for sustainable fashion and lifestyle: raising awareness, backing founders, and building companies that put the planet ahead of the balance sheet.
Three threads
Since 2012
Investment
Early capital for founders building toward a balanced economy, weighed against the UN Sustainable Development Goals before the return.
Since 2004
Movement
Body health, energy and mindfulness, taught through belly dance. A sustainable life is one you can keep living, starting with your own body.
Where the money goes
- KiRiVOOSustainable clothing and jewellery
- Fermi EnergiaClean energy
Who's behind it
Ines
Karu-Salo
Ines has taught belly dance since 2004, first in Estonia and now in London, and has advocated for sustainable fashion since 2012. She founded Sign2Act to turn that advocacy into an investment practice — one that backs the people doing the work.
Sustainable lifestyle and greater life satisfaction can lead to sustainable happiness that is interconnected with other people, other species, and the natural environment.